The notion of Corporate Social Responsibility emerged at the end of the 2000s. The CSR approach is linked to the issue of sustainable development, as well as to the improvement of the company’s brand image and competitiveness. In March 2011, NO-NAIL BOXES was certified CSR by the National Institute for Sustainable Development and Corporate Social Responsibility (INDR). What does this certification mean in concrete terms and how does it apply to our company’s day-to-day operations? We will see how such commitments contribute to our performance.
The CSR approach contributes to our reputation
Thanks to this CSR label, which was renewed last June, our company was recognized as being committed to integrating the three pillars of sustainable development. These three fundamentals are the economic, social and environmental dimensions. At NO-NAIL BOXES, these benefits of the CSR policy are clearly identifiable and allow us to distinguish ourselves from the competition.
Indeed, on an economic level, this CSR approach has a direct positive impact on customer satisfaction and loyalty. It contributes to improving our image as a producer of quality transport boxes.
On the social level, the CSR policy generates job creation and allows us to increase the company’s human capital in the long term. This gives us a positive image on the job market. From an environmental perspective, CSR is about minimizing the negative impact of our activities on the environment. The neighboring community also benefits from these virtuous effects in terms of sustainable development.
But these benefits of the CSR approach are not only positive in terms of the perceived value of the company. They are also positive within the company, at the heart of its organization, and are a guarantee of an overall improvement in performance.
Virtuous commitments in the service of performance
The primary concern of our management in terms of sustainable development is to maintain a sound financial situation and to respect the principles of good governance.
On the social level, because we want to attract quality, competent and motivated employees, we are attentive to the demands of our employees which would be compatible with a better profitability of the company. It is in this sense that we have, for example, adopted a policy of flexible working hours. The pallet and plywood box workshop staff works from 6 a.m. to 2 p.m. following a vote by a large majority of the workers. As for the office staff, they can choose to spread out their 40-hour work week between 7 a.m. and 6 p.m. The recruitment of staff over 40 years of age is the focus of the Human Resources Department’s attention, which intends to maintain a diversity of ages within the workshop, a guarantee of efficiency.
The issue of parity is also part of our commitments. Thus, under the aegis of the Luxembourg Ministry of Equal Opportunities, we participate in the program of positive actions in favor of equality of women and men in private sector companies. We have already implemented several concrete actions such as the appointment of an equal opportunities delegate, raising awareness about gender balance in the different working groups, promotion of part-time work, etc.
At the societal level, we regularly welcome trainees of all levels of study in order to better introduce them to the world of work, and this according to the realities and requirements that we have: punctuality, careful work, teamwork, professionality, etc.
From an environmental point of view, our wood and plywood folding boxes are environmentally friendly products: design, materials and compliance with the ISPM 15 norm. NO-NAIL BOXES also holds the label “SuperDrecksKëscht fir Betriber” which testifies to our ecological and reasoned waste management.
Raising the company’s standards
Manufacturing quality products in optimal health and safety conditions, with materials and processes that respect the environment and by employees whose well-being we care about every day, that’s what the CSR approach helps us to do. These are criteria that guide us in building a humane and caring company. The CSR policy is truly a commitment of the company which must be agile and in accordance with its own values. It is up to us to make sure that it is in line with our own values, in a logic of performance, respect and benevolence for both people and the environment.